Digital Marketing Solutions
Start targeting new families in your community and increase your enrollment.
Social Media Ad Campaigns
We geo-target ads to display in your specific area, and develop an audience to only reach those most likely to connect with what your school has to offer. The social media ads will rotate through different still images and text combinations, giving your community a variety of ads that will help hone your audience while they scroll and click through the form.
We handle all the other technical tasks too like ad testing, seasonal adjustments, and comment management since it's on our own branded "The School for Me" account.
YouTube Video Ads
People retain 95% of the information in videos compared to just 10% when reading it in text.
Video advertising should be a key part of your marketing plan. We use similar management methods to our social media ad campaigns to create a target audience within your community to display your ads. This means the right people will see the video ads at the right time, increasing the likelihood of even more people seeing and engaging with what you have to offer.
These videos are formatted to properly display on all kinds of devices and have a clear invitation to take the next step to learn more about your school.
Google Ads Campaigns
With over 85% of the search market share, Google is undoubtedly the most popular search engine. Additionally, it captures almost 95% of mobile traffic.
Reach more families in your area when someone searches for words or phrases related to their children's education with Grow My School's Google Ads Program. Your school will be assigned a Marketing Coordinator that understands Google Adwords and will craft and manage a campaign that puts your school at the top of the list, reaching those looking for private school options or something specific your school has to offer.
Custom School Websites
Your website is the cornerstone of your marketing efforts, as all your Google searches need somewhere to point to. Turn your school website into an effective outreach tool with Grow My School.
We use the WordPress platform for school website builds. This allows us to bring you more features, more personalization options, and more integrations with your marketing efforts. We'll keep track of the latest data and keep your site performing at its best so you keep reaching more people in your community looking at private education options throughout the year.
You can see a sample school website at: Demo.TheSchoolForMe.org
