Direct Mail Solutions
Target families in your community with direct mail marketing solutions.
Professional List Management
Understanding who and where you are sending a mailer is an important part of increasing your response. We use multiple types of profiles based on income, age, ethnicity, traffic patterns, and more to determine the best responding areas near your school.Progress Tracking Reports
Do you want to know where your mailing is at? We’re constantly improving our systems for communicating your mailer progress. You’ll receive emails when the mailing lands at the SCF with helpful instructions on how to track the mailing at your local post office.Expert Demographic Analysis
We use expert demographic analysis tools to compare audiences, plan your campaigns, and create relevant advertisements to ensure that your ads reach targeted segments of your community to bring more students through your doors.Direct Risk Protection
Grow My School has multiple shipment facilities across the country and we ship every mailing directly to your local Postal Sectional Facility (SCF). This protects your mailing, reduces risk, and allows your mailing to land in a more accurate time window.Overview
Direct mail campaigns are still one of the best ways to engage your community to learn more about your school and all of the benefits of your private education. Our full-service approach allows you to combine your direct mail, online advertising, and printed resources in a way that builds trust, develops awareness and increases enrollment better than solo campaigns.
Targeted direct mail focuses on the homes in your community that represent the families your school serves. We can use multiple demographic “selects” to make sure your budgets are being spent effectively and efficiently.
As marketing dollars move online, the opportunity to get noticed in the mailbox has become greater. Although direct mail isn’t right for every campaign, it is a powerful tool at specific seasons to increase your overall return and increase your enrollment.
Full-Service
Grow My School has mailed over 10 million pieces of mail in the past 5 years, giving you a team that understands all of the hurdles that come with bulk mail advertising.
We are your direct mail experts through the entire process. We’ll build a custom mailing list of families in your area, design and customize your mailer, address, and ship your cards across the country—direct to your local USPS Sectional facility.
As a pre-approved, non-profit mailer for Adventist organizations we can help you mail your cards at the lowest postage rates, as low as 9.3¢.
Features You'll Love
Dynamic reports
Digital marketing components
Award-winning customer service
Flexible campaigns
Personalized check-ins
Strong calls-to-action
Ad copy & testing
Website & telephone response options
Lead Generation
Lead generation marketing is the fastest way to meet with families in your local area. No one knows your school and what makes it special better than you and your team.
We focus our efforts on finding people willing to listen and ready to consider your school as a new option for their family. This emphasis on lead generation gets you real results that you can see in person and in your enrollment.
Brand marketing has a place in a school’s portfolio, but most schools don’t have the time or budgets to waste on long-running brand campaigns. Lead generation marketing is the fastest way to meet with prospective families and increase enrollment.
Made for Schools
We understand families' needs. A marketing company needs to understand a particular audience to truly be effective at their job.
Grow My School focuses on school marketing. If you have tried mail in the past and found it unsuccessful, it may be that you simply didn’t have the right offer. Successful marketing requires testing an audience multiple times.
Testing with direct mail can be expensive and time consuming. That’s why we test our campaigns with low-cost, flexible online ads that inform your direct mail campaign and encourage the highest response rates.
We’ve used this technique for years to help us learn quickly and understand the needs of families in communities just like yours.
Multi-Touch Marketing
Surround your audience and see your response rates rise. Multi-touch advertising covers your local area with lead generation ads that work together to surround families and get their attention.
We start with online ads and build a profile of successful candidates in order to maximize the effectiveness of your direct mail campaigns.
Then we use additional options such as re-marketing and email to continue the conversation with interests—helping you to have better and easier conversations when you check on your leads.
Stop using three or four companies to develop pockets of marketing. Instead, start combining and strategizing your marketing channels so that they work in harmony, allowing your budget to go farther and getting you better results.
