How Parents Can Help Boost Your Marketing Efforts

Parents play a crucial role in the success of your school, not only by supporting their children's education but also by actively participating in your marketing efforts. As dedicated supporters and advocates for the school, their involvement is invaluable in spreading the word about the wonderful experiences and opportunities your school offers. Their enthusiasm and dedication can significantly enhance the school's presence and reputation within the community, and their own circle of influence.

Here are 4 ways parents can contribute to boosting your school's visibility and reach.

1. Share on Social Media

Social media is one of the most powerful tools for marketing today. By sharing your school's achievements, events, and updates on their personal social media profiles, parents can help increase reach and visibility. Encourage parents to:

Post about school events and tag the school’s official accounts.
Share photos and positive stories related to their children's experiences.
Use school-specific hashtags to create a cohesive online presence.

2. Provide Testimonials

Testimonials from parents are incredibly valuable. They offer an authentic perspective that prospective families trust. Here’s how parents can contribute:

Write a short testimonial about their positive experiences.
Record a video testimonial that can be shared on the school’s website and social media.
Participate in case studies or success stories that highlight their child's progress.

3. Participate in School Events

Events are perfect opportunities for community engagement and marketing. Parents can:

Volunteer to help organize and run events, making them more successful and memorable.
Invite friends and family to attend, expanding the school’s network.
Share photos and updates from these events on their social media channels.

4. Community Partnerships

Never underestimate the power of personal recommendations. Parents can:

Talk to other parents about the benefits of your school.
Host small gatherings or informational sessions for prospective families.
Recommend the school in local community groups or forums.

Empower your staff & parents to adopt your parent marketing plan.

To further empower parents in their role as key promoters of your school, it's important to provide them with accessible and sharable resources. You can start by creating a printable version of this newsletter's suggestions with your school information. It not only makes it easy for your team or teachers to disseminate the information, but it also ensures that parents can easily provide content back to your team.

1. Make the information Printable

Ensure that this newsletter is formatted in a printer-friendly manner. Use clear headings, bullet points, and include engaging but simple graphics that print well in black and white.

2. Create a PDF Version

Offer a downloadable PDF version of the newsletter on the school’s website. This can be easily shared via email or printed out for distribution at school events or meetings.

3. Encourage Sharing

Include a note in both the digital and printable versions that encourages parents to share the newsletter. Suggest they hand out copies at community centers, libraries, or when meeting with potential parents.

4. Provide Contact Information

Make sure the document has all necessary contact information for parents who want to reach out directly or learn more about specific events or stories mentioned.

As enthusiastic supporters and active participants in your school community, parents' involvement can significantly amplify marketing efforts. Together, you can continue to build a strong, vibrant community that celebrates the school's achievements and attracts new families.

Grow My School offers a wide variety of marketing resources, from social media ads on platforms like YouTube, Facebook, and Instagram to printed resources like banners and family recruitment packets. If you'd like help increasing your community's awareness of your school, click the link below to connect with our team and get a free estimate and informational board packet to take to your next team meeting.

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